Disney to quit taking ads for junk food aimed at kids
Mickey Mouse wants to help kids kick the junk food habit
The Walt Disney Co. is announcing today that it plans to advertise only healthier foods to kids on its TV channels, radio station and website. Disney says it’s the first major media company to set a standard for food advertising on kid-focused TV programming.
By 2015, all food and beverage products that are advertised, promoted or sponsored on the Disney Channel, Disney XD, Disney Junior, Radio Disney, Disney.com and Saturday morning programming for kids on ABC-owned stations (Disney owns ABC) will have to meet the company’s nutrition criteria for limiting calories and reducing saturated fat, sodium and sugar.
Many foods, such as prepackaged lunches, fruit drinks, candy and snack cakes, won’t make the cut. The nutrition criteria were created by experts to reflect the government’s dietary guidelines.(…)